Traffic from Misspellings and Typos

Fri, 19 Jan 2007 13:36:58 +0000

Misspellings of popular generic terms are also a form of browser type-ins. The only difference is that online surfers probably do not intend to type the domain name as a typo.

An example of this would be anscestry as opposed to ancestry. Which one is correct? Well according to our traffic log there is a small percentage of surfers that believe anscestry is the correct way to spell ancestry. Although their intention is for ancestry.com they end up at anscestry.com which is still targeted traffic to anything related to ancestry.

*note: there is an unscrupulous practice known as typo-squatting. We do not condone this and advise against registering any domain names in which there is a possible trademark infringement.

Why Domains are So Vital to Your Online Presence

Fri, 19 Jan 2007 06:45:54 +0000

Why Domains are so vital to your online presence
To establish a successful business online it is necessary for a “location” to allow your website to be easily found. Just as for brick and mortar establishments the location of a business can make or break its success.

Imagine wanting to open up your own fast food restaurant in the desert of arizona where every other house is no closer than 10 miles apart. I highly doubt you’ll get many people to your restaurant because very few will know you are there.

Your domain name is your location that will be used to market and brand your internet identity. It can be used to brand and market brick and mortar establishents as well.

Imagine having a domain name that instantly captures and lures targetted visitors to your website. How much would one of those targetted visitors to your site be worth?

Depending on what you sell, a high priced product can convert into hundreds of dollars in profit.

If you could snatch up a great domain name that receives 10 targeted visitors to your website would it be worth it?

Lets assume the following:

cost of domain name is $10/year or less
the domain name you register is www.blablaproducts.com
you are selling bla bla for $39.95 and receive $25 net profit from each sale
your visitor to sales ratio is 300:1
www.blablaproducts.com gets 10 targetted visits a day

Lets calculate how much is visitor is worth:

10 visitors a day = 300 visitors a month
your visitor to sales ratio is 300:1 so in that first month you make one sale
you make $25 profit on your bla bla product
so already you’re up $15 ($25profit - $10domaincost) on the investment of your domain name
each visitor would be worth about $.083 ($25/300visitors) to your business

Conclusion: good domain name = good business strategy

Domains With Traffic

Traffic from Expired Domains

Traffic from Misspellings and Typos

Domain Type In Traffic

Why Domains are So Vital to Your Online Presence